B2B Commerce Infrastructure

Supply, made
operational.

One platform for contract pricing, order orchestration, warehouse execution, and compliant invoicing. Every order, one ledger. Reconciled end to end.

Request Demo Explore the Platform

Trusted across food & beverage, FMCG,
pharmaceutical, and industrial distribution.

Order Control Pricing Engine Fulfillment Ledger
Operations Live
Platform
Order Control
Catalog
Pricing Engine
Customers
Operations
Warehouse
Shipments
Exceptions
Finance
Invoicing
Ledger & AR
Active Orders
1,847
+143 today
Fill Rate
98.6%
↑ 1.8% vs last week
On-Time Delivery
96.2%
↑ 0.9%
Invoiced Today
SAR 2.4M
+12.4% vs yesterday
Order IDAccountStatusDeliveryValue
ORD-09214 Al Rayyan Group Delivered Today, 09:40 SAR 84,200
ORD-09213 Nour Trading Co. Shipped Today, 14:00 SAR 146,500
ORD-09212 Gulf Retail Partners Processing Tomorrow, 08:00 SAR 321,000
ORD-09211 Madar Foods Distribution Invoiced Yesterday SAR 58,750
98%
Order fill rate
Enforced at cart, not warehouse
0
MOQ violations at dispatch
Pack rules validated before submission
3hrs
Saved daily per operations team
Eliminated from manual order entry
96%
On-time delivery rate
SLA-driven wave and route dispatch
Platform Capabilities

Every layer of the order lifecycle. One platform.

From catalog and pricing through warehouse execution, last-mile delivery, and ERP-compliant invoicing — one connected system, not a stack of integrations.

Self-Service Buyer Portal
Contract catalog, real-time MOQ validation, order history, and one-click reordering for high-frequency B2B purchasing.
Order Management System
OMS-centric orchestration. Multi-warehouse splitting, SLA enforcement, cutoff management, and exception handling at scale.
Pricing & Promotion Engine
Base lists, contract overrides, volume tiers, and time-bound promotions — with conflict detection and ERP synchronization.
Inventory & Availability
Real-time ATP across warehouse nodes, hard reservations, safety stock buffers, and substitution logic to protect fill rate.
Warehouse Execution
Wave picking by temperature zone, scan-based fulfillment, INF capture at source, and packing rules for cold-chain compliance.
Logistics & Transportation
Route optimization, fleet or 3PL assignment, temperature-controlled transport, and digital proof of delivery.
Finance & Invoicing
Dynamics 365-aligned posting, tax calculation, e-invoicing compliance, credit notes, and AR — triggered on confirmed delivery.
Control Tower & Analytics
Real-time visibility across orders, fulfillment, and delivery. BI on fill rate, INF, on-time performance, and revenue trends.
Security & Governance
RBAC, customer data isolation, OAuth/JWT API security, comprehensive audit trails, and regulatory compliance at every layer.
Buyer Portal

A portal that knows their catalog, their prices, their last order.

01
Contract catalog with MOQ enforcement
Each buyer sees only their authorized assortment at their contracted price. MOQ and pack multiples are enforced at cart — before any order reaches operations.
02
Full order lifecycle transparency
Received → Validated → Processing → Shipped → Invoiced. Adjustment reasons and fulfillment changes surfaced automatically. No "let me check and call you back."
03
Digital proof of delivery
Live shipment status, ETA, and carrier reference. POD captures digital signature, photo evidence, and GPS — accessible directly in the portal. Disputes resolved in minutes, not days.
04
One-tap reorder with price-change alerts
Reorder directly from history. Price changes since the last purchase are flagged before confirmation. No surprises at invoice.
Catalog — Strategic Account Contract pricing active
🥛
Full Cream Milk 1L
SKU-0041 · P0048 · Chilled
MOQ 48 In Stock
SAR 2.40
🍗
Frozen Chicken Breast 1KG
SKU-0088 · K.G · Frozen
MOQ 12 In Stock
SAR 18.50
🫒
Olive Oil Extra Virgin 5L
SKU-0112 · P0012 · Ambient
MOQ 12 Limited
SAR 64.00
🧀
Halloumi Cheese 500g
SKU-0204 · P0024 · Chilled
MOQ 24 In Stock
SAR 12.80
Pricing Engine

One ledger. Every contract. Reconciled nightly.

01
Segmented base price lists
Standard, Growth, Regional Partner, Strategic, Enterprise — each segment carries its own base list and commercial terms. Applied automatically on order submission.
02
Contract overrides and volume tiers
Per-SKU contract overrides layer on top of base pricing. Volume tiers apply automatically at threshold. Net price is previewed before the order is placed.
03
Promotion rules with conflict detection
Time-bound promotions, mix-and-match bundles, order-level and line-item discounts. Stacking rules are priority-based. Conflicts surface before they reach the buyer.
04
ERP-synchronized, auditable end to end
Price lists sync from your ERP. ERP-sourced rules are locked. Manual overrides are versioned, logged, and available to auditors without a support request.
Net Price Calculator Strategic segment
Gulf Retail Partners Strategic
Base: ENT-PRO-2025 Contract: −8% Vol. tier: −5% @500+
Base price (list)SAR 100.00
Contract discount (−8%)−SAR 8.00
Volume tier (−5%)−SAR 4.60
Promotional (−3%)−SAR 2.62
Net priceSAR 84.78
Conflict check ✓ No conflicts detected
How It Works

Order placed. Ledger updated. One flow.

OMS-centric architecture coordinates buyer portal, warehouse, logistics, and ERP under a single orchestration layer. Every state change is logged, propagated, and auditable.

01
Order placement
Buyer selects from contract catalog. MOQ, pack rules, and delivery slot validated at cart before submission.
02
OMS validation
Pricing, ATP, credit status, and SLA cutoffs validated. Order accepted, structured, and released to fulfillment.
03
Warehouse execution
Pick waves by temperature zone and route. Scan-based picking. INF captured at source, not discovered at delivery.
04
Delivery
Route-optimized, temperature-controlled. POD captured on delivery — signature, photo, GPS. Status pushed to buyer portal in real time.
05
Financial closure
Invoice posted on delivery confirmation. Tax calculated. AR updated. E-invoice submitted. Ledger reconciled.
The Platform

Two surfaces. One system.

Buyer Portal
Self-service ordering for your buyers
A portal that knows their catalog, their prices, and their last order. Predictable ETAs, a clear ledger, and one-tap reorder.
✓
Contract catalog — customer-specific assortment and pricing only
✓
Cart validation — MOQ and pack rules enforced before submission
✓
Order tracking — Received through Invoiced, with adjustment detail
✓
Shipment visibility — live status, ETA, carrier ref, digital POD
✓
Document access — invoices, delivery notes, credit notes
✓
Reorder — one tap, with price-change alerts on modified items
Admin Console
Operations control for your commercial team
One console for catalog, orders, customers, and ledger. Per-customer pricing and credit terms — without spreadsheets.
✓
Pricing engine — segments, contracts, volume tiers, promotions
✓
Assortment rules — whitelist/blacklist by segment, category, or brand
✓
MOQ & pack rules — per-SKU enforcement at catalog and cart level
✓
Order management — health indicators, exceptions, adjustment logging
✓
Validation & errors — pricing conflicts and OMS exceptions surfaced
✓
ERP integration — Dynamics 365, SAP, Oracle with full audit trail
Industries

Built for the complexity of your distribution network.

Not a generic commerce platform adapted for B2B. Purpose-built for the ordering, pricing, and fulfillment demands of complex distribution.

Food & Beverage Distribution
Multi-temperature fulfillment, cold-chain compliance, FIFO/FEFO enforcement, and short-shelf-life INF handling in the warehouse execution layer.
FMCG & Consumer Goods
High-SKU wholesale. MOQ and pack discipline across hundreds of product lines with segment-level assortment control and high-frequency reordering.
Pharmaceutical Distribution
Regulatory assortment restrictions, lot and batch tracking, expiry compliance, and audit-ready documentation for licensed distributors.
Retail & Supermarket Procurement
Multi-outlet procurement with branch-level delivery preferences, consolidated invoicing, and per-location assortment and credit controls.
Industrial Supplies
Heavy-unit ordering, strict pack multiples, credit limit enforcement, and direct ERP purchasing workflow integration.
Building Materials
Project-based procurement, site delivery with POD, phased invoicing tied to milestones, and volume-contract pricing management.
Integrations

Connects to the systems you already run.

Integration-first architecture. Emdad sits in front of your ERP and connects your supply chain stack through event-driven APIs — not bespoke scripts.

Microsoft Dynamics 365
ERP / Finance
SAP
SAP S/4HANA
ERP
ORC
Oracle Fusion
ERP / SCM
Azure Service Bus
Middleware / Events
Azure API Management
API Gateway
3PL & TMS
Logistics

Idempotent REST APIs · Event-driven messaging · Dead-letter queues · Correlation IDs · Full audit trail

Why Emdad

Infrastructure, not a storefront.

01
OMS-centric, not catalog-centric
Built around a real Order Management System — order splitting, SLA orchestration, warehouse coordination, and exception handling are first-class, not add-ons.
02
MOQ at cart, not warehouse
Violations caught before submission eliminate an entire category of warehouse exceptions, rework, and customer disputes. Every order that reaches operations is already valid.
03
Pricing with deterministic conflict detection
Contract overrides, volume tiers, and promotional rules stack in a defined, auditable sequence. Conflicts surface before the buyer sees a price — not after the invoice is disputed.
04
Delivery-triggered financial posting
Invoices post on confirmed delivery. POD is the trigger. Partial deliveries, INF adjustments, and credit notes flow through ERP automatically — no manual intervention.
05
Temperature-zone native
Frozen, chilled, and ambient handling is not an add-on. Temperature zones drive pick wave logic, packing rules, vehicle assignment, and compliance flags across the fulfillment layer.
06
Event-driven resilience by design
Synchronous APIs for real-time ops. Asynchronous events for state propagation. Idempotency, dead-letter queues, and replay — so integration failures are contained, not cascaded.
Brand Promise

If it's on Emdad, the order moves.

The system runs when work runs. We don't break during peak ordering. We don't lose orders. Trust is earned in uptime, not slogans.

01 — Reliability
The system runs when work runs.
We don't break during peak ordering. We don't lose orders. Trust is earned in uptime.
02 — Visibility
Every party sees the same truth.
Same catalog. Same order state. Same ledger. No black boxes, no "let me check."
03 — Precision
Specifics over generalities.
Exact SKUs. Exact quantities. Exact ETAs. Exact accounts. The detail is the product.

One ledger. Every order. Reconciled nightly.

Talk to our team about how Emdad fits into your existing ERP and supply chain infrastructure. We'll show you the platform against your specific operations.

Request a Demo Explore Capabilities